Marketers frequently ask below questions:
- ● Is our latest ad as good as our oppositions?
- ● Is this ad as effective as our previous ads?
- ● What is the best ad in our category this
month? Where does our new ad rank?
- ● Does the ad have enough attention-getting
power?
- ● Is the ad engaging, or a bit boring?
- ● Does the ad motivate viewers?
- ● Does the ad communicate a relevant message
in a trusted manner?
- ● Do viewers remember the brand name?
- ● Does the tone of the ad fit our brand image?
- ● Is our advertising improving over time?
AdEvaluation reports upon the creative performance of each and every commercial
flighted, immediately upon the commercial going to air.
To understand the manner in which advertising is received by viewers it is crucial
marketers determine how their commercials perform relative to the others, and the
reasons for this.
AdEvaluation service provides Syndicate Clients with measures of advertising performance
on all their commercials, and for all those of their competitors, using internationally
validated Ameritest advertising-effectiveness measures. In the order of 5,000 commercials
will be tested annually.
By understanding the components of effective advertising, the Clients are able to
improve and refine future creative strategies. To this end AdEvaluation delivers
Clients valid and reliable measures on the manner in which the creative facet of
their advertising performs relative to others in their market. The aim is to understand
what makes great advertising great in order for our Clients to constantly improve
the efficacy of their advertising.